Our Brand Philosophy

No Impurities. Only Pure Beauty.

Iba products enhance your beauty without damaging the skin or hair. All Iba products are free of alcohol, pig fat, other animal derived ingredients, sulfates and parabens. Experience a new range of cosmetics made of the purest ingredients that offer pure beauty.


I am absolutely in love with the packaging of this lipstick. What an alluring packaging. Also, the
product itself is indeed a true sheer Maxx Matte Liquid Lipstick that is light, but it packs a good pigment. It does not feel dry on the lips, yet it gives a blotted lip effect.


As soon as I saw pre-make up serum, I bought it and I must say this was best decision. It is so smooth and doesn't feel sticky at all.It can also be used instead of primer and also, best thing is that it can be mixed with foundation, to give an amazing finish. It made my make up stay longer and subtle than it usually does.


I am in love with the texture of this lip and cheek tint. It gives a flawless look on lips and also, it has subtle shades that are perfect for any occasion. Indeed a must have!