Our Brand Story
Iba has a wide range of Halal certified, vegan beauty & personal care products
What makes us beautiful should also be beautiful.
By using only the purest and potent natural ingredients that deliver assured results while avoiding all animal derived ingredients, alcohol and harsh chemicals, Iba offers pure beauty without impurity.
Meet the founders
It all started when two sisters, Mauli Teli and Grishma Teli, who worked in US as professionals in management consulting and biotech research respectively, quit their jobs and moved back to their hometown in India with a dream to start a cosmetics and personal care company focused on developing, manufacturing and marketing eco-ethical products that would address unmet consumer needs. They founded Ecotrail Personal Care Pvt. Ltd. in 2012.
Iba embraces an eco-ethical philosophy; Iba products are not merely herbal or natural but also pure and hygienically manufactured, vegan and animal cruelty free. They have been formulated to meet the ethical needs of all consumers, including Muslims, Jains, vegetarians and vegans.
Today, Iba offers India’s first and widest range of Halal certified and PETA certified vegan and cruelty-free cosmetics with 100+ products across skincare, haircare and makeup, each one carefully developed and manufactured to assure purity, safety and efficacy.
They discovered that not known to many were the myriad of non-halal ingredients such as pig fat, other animal derived ingredients such as lanolin, keratin, gelatin, as well as alcohol, and harsh chemicals like sulfates and parabens that go into many popular brand cosmetics available in the market. Often the absence of an alternative restricts usage or consumers use such products selectively. Hence the launch of Iba Cosmetics..
Behind the brand
R&D is our foundation
At Iba, we use our extensive knowledge of natural, plant-based and environmentally friendly ingredients to create effective and innovative formulations across skin care, hair care and makeup that meet global Halal and Vegan certification standards. Our R&D lab is a modern facility with fully equipped and latest formulation development equipment and supported by in-house microbiological and QC testing labs.
Quality is our priority
At Iba, we have our own state-of-the art production facility to manufacture creams, cleansers, shampoos, gels, lip balms, lipsticks and more. Throughout the entire manufacturing process, we make quality our number-one priority. From our modern manufacturing facility to our trained employees, we are committed to a manufacturing process that produces products with the highest quality standards. Alongside our products, our entire manufacturing facility is also Halal Certified by Halal India.
Customer delight is only natural
Over the years Iba customers have experienced the joy of looking beautiful with an assurance of wearing products that are benchmarks of purity, safety and efficacy. This is reflected in their continued loyalty for each product and demand for new products. From a wide range of skincare offerings to unique haircare products along with a growing range of makeup products, team Iba has endeavored to meet the needs, likes and preferences of their loyal customers.