What is hyaluronic acid?

What is hyaluronic acid?

Let’s play ‘google’ for you on this genie of an ingredient that you’ve been hearing about so much!

Take this as a beginner’s guide to that one ingredient that you need to know about right now...’nuff said!

So what exactly is hyaluronic acid? Well, it’s that one golden key that instantly helps in plumping fine lines and makes your skin glow. These days this is one ingredient that you’ll find in everything from serums to crèmes. But for hyaluronic acid to work well you need to incorporate it well. Let’s see how that works.

So...back to our question, “What is hyaluronic acid?

Hyaluronic acid is basically a sugar found naturally in our skin that holds water and keeps the skin hydrated and plump. The hyaluronic acid within our bodies holds a thousand times its weight in water. It not only retains all the moisture in our skin, but also prevents it from evaporating into the air.

Just like collagen and elastin, the natural production of hyaluronic acid in our body decreases as our body ages and gets older. However, there are ways you can boost your body’s hyaluronic production by eating lots of fruits and vegetables. Avoid junk food, spicy food and oily snacks.

And, for the Iba lover that you are or going to be, check out the Advanced Activs Youth Preserve Range & the Advanced Activs Moisture Recharge Hydra Burst Weightless Water Cream. These products are generously infused with a good dose of hyaluronic acid.

Hyaluronic acid is so powerful in pulling the moisture to the surface of your skin that most likely you wouldn’t need to use it in more than one product in your routine.

Hyaluronic acid works best with water based crèmes or lightweight serums as the hyaluronic molecule often appears too large to effectively deliver hydration deep into the skin layers; and a water based product works really well. Or else you would be just applying it on top of the skin without being helpful.

Hyaluronic acid plays well with most other ingredients and can be paired with various other products like peels, retinols, vitamins and other skin-safe acids like vitamin c.

So...now you know! What this mystery of an ingredient is! Grab your hyaluronic acid infused glowing potion now!

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Hydra Burst Water Cream
Iba Advanced Activs Hydra Burst Water Cream

24 Hr non-stop hydration • Quick absorbing gel cream • Perfect for dry skin

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