Keratin – an important hair protein

Keratin – an important hair protein

Keratin! The moment someone utters this word, the next word that instantly pops into our mind is ‘treatment’, like a keratin treatment. Which is then followed by images of long, silky, straight, nourished hair in our imagination. 

Many a times keratin treatment is associated with something luxurious that you would want to indulge in for a special occasion or just another ‘pamper myself’ situation. Fair enough? 

But the million-dollar question is, ‘what is keratin actually?’ 

So, to answer your question in simple words, keratin is actually a protein in nature that makes up your hair, skin and nails naturally. Keratin is also found in your internal organs and glands. Keratin acts like a protective layer that can combat scratching, wearing down or tearing. 

Originally keratin used to be derived from feathers, animal horns and wool from different animals. This was later used as an ingredient in hair care products ranging from shampoos, conditioners, hair creams and hair treatments. 

But, with new technology and knowledge we now have access to plant protein elements that imitate the original keratin ingredient perfectly. This is a better option because it is vegan, and it does not harm any animal life in the process of acquiring this ingredient for human benefit. 

Keratin is a great option to include in your hair care regime because it helps in better absorption and anchors in proteins to damaged and dull hair. It deeply conditions the hair shaft while improving elasticity and also reducing hair fall. 

Let’s check out Iba Professional Plant Keratin Range of hair care products below -

Iba Professional Plant Keratin Shampoo 

The hero ingredient in this plant keratin shampoo is the plant keratin protein of course! Plant keratin is a vegetable-based alternative to the regular animal-extracted keratin. This is a blend of wheat, corn and soy protein which mimics the exact protein component in human hair. 

This plant keratin shampoo is perfect for dry, frizzy, damaged and brittle hair, and also for chemically treated hair. This shampoo not only helps in cleansing your hair and scalp but it also helps in rebuilding hair structure by replenishing vital proteins. This sulfate-free formula works exceptionally well in cleansing your hair and scalp. The best part about this shampoo is that it repairs split ends and makes your hair more manageable and frizz-free. 

Iba Professional Plant Keratin Conditioner 

We know how much you hate making that extra little effort and sitting while hair conditioner does its job! Conditioner might feel like an extra step, but this is what moisturizes your hair deeply and prevents your hair from getting dry and also combating hair fall. 

This conditioner right here is going to take just 3 minutes of your time and you’ll be gifted with soft and revitalized hair instantly. This conditioner is what dreams are made of, because it will give you a glossy, soft salon-like finish right at your fingertips. 

And, if you want to be convinced in a more scientific explanation than let us tell you that this conditioner is going to form a protective coating to lock essential moisture and color into your hair making it smoother, softer and healthier than ever. 

Now, these two plant-based keratin products from Iba are definitely saviors for your hair care, but let us check out a few other hair care products and brands that offer plant keratin-based products. 

Oziva Plant Based Biotin Xtra Capsules 

This brand and product right here provide edible capsules that are packed with the goodness of plant-based biotin and keratin that helps in hair growth and hair regeneration. These capsules also help in improving your scalp cells. Since this product is 100% plant based and natural, results take up to 3-6 months to finally show up. So, for your beautiful locks, patience is the key! 

Mamaearth Onion Shampoo with Plant Keratin 

Okay now this shampoo from Mamaearth is truly awesome because it has been tried and tested by ‘yours truly’! This shampoo has been infused with the goodness of onion juice extracts and plant keratin extracts, making it a perfect choice for everyone suffering from hair fall, dry and frizzy hair or dull hair. Also, this shampoo is a perfect pick for chemically-treated and colored hair. 

See? Plant keratin isn’t as uncommon as you thought it was! Plant keratin is a better and a smarter choice for your hair care regime, because it not only supports your beautiful mane, but it also makes sure that it has been ethically prepared without hurting any animals! Win-win for you and your hair all the way!

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