Iba Cosmetics, formerly named as Iba Halal Care celebrated their 7th Anninversary this October on the 7th. A brand that was born out of an idea to be different, pure and yet compete head on with leading brands; today it lives on the very dream it was conceived upon.
Sisters Mauli Teli & Grishma Teli coming from different education backgrounds stumbled upon the idea of this sibling connection of a mutual idea of starting something of their own. They wanted their brand to be unique and one that serves a larger purpose.
Brands these days are choosing notions of being cruelty free, PETA Certified & Vegan; but Iba as a brand was conceived with keeping these notions in mind as well as opted for Halal Certification as well. This happened 7 years back with a few products to begin with.
Iba started local and today we serve entire India as well as UAE, soon Iba will be available globally. Iba was available on various e-commerce sites like Amazon, Nykaa, Flipkart and Snapdeal; it was only 2 years back when it completely went digital with their own website.
In the past 2 years Iba has launched more than 30 brand new products which include skincare products, makeup, hair care and alcohol free perfumes. This new addition has given the brand a major boost in terms of new users, social media traction and definitely higher sales.
They recently launched the new Must Have Range of makeup products. This range was launched as a part of their #cleanbeauty Birthday Campaign. This luxury range of makeup products includes waterproof foundations of 5 shades, concealers of 2 shades, lip & cheek tints of 5 shades and a highlighter. These are some must-have products for every beauty seeker and makeup enthusiast.
Why clean beauty, you ask? Well, Halal-certified offerings are the purest form of clean, wholesome formulation and include the very best of ingredients which are used in clean beauty products. The brand also promises that this new range is packed with natural goodness that not only fulfils the quality of the makeup but also benefits skin concerns, which is a revolutionary combination.
With this new launch Iba is expecting a bumper sale period and wide social media awareness, far bigger than now. Iba wishes to spread the message of ethical beauty, clean formulation and cruelty-free products to one and all. After all, what makes us beautiful must also be beautiful! Iba wishes to spread the message of ethical beauty, clean formulation and cruelty-free products to one and all. After all, what makes us beautiful must also be beautiful!
So, here’s wishing nothing best only the best and greater heights to the brand and their team.
